John Boezi, Fractional Director of Engineering




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The Tariff Playbook for Consumer Product Businesses

The Tariff Playbook for Consumer Product Businesses

Sudden and significant tariffs can feel like a rogue wave for consumer product businesses, disrupting carefully constructed business models and threatening lean margins. 

When the cost of importing components or finished goods from affected countries skyrockets, simply absorbing the increase is not a sustainable option. 

What can a business do? Below is the standard playbook of tactics that consumer product companies use now, as well as some more powerful long term approaches to implement.

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Good Watch: Made in America – Smart Scubber

This video illustrates how difficult it is to bring a 100% made in America product to market. Many consumers want…

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What the heck is a Torpedo bat?

What the heck is a Torpedo bat?

The NY Yankees have made headlines to start the 2025 MLB season with some historic run production after 5 players debuted the Torpedo bat (or Bowling Pin) . So what is it and it and why is it special?

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3 ways to measure customer satisfication

Companies lose customers on the small things. The more friction your product has, the more customers you lose. Customers feel annoyed when they have difficulty getting a job done. Here are three common metrics to measure this.

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Being An Engineer Podcast S6E6

I was a guest on Aaron Moncur’s Being an Engineer podcast. It was great to reconnect with Aaron and swap stories about product development

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R&D Tax Credit

Expenses related to research and development are tax deductible for businesses of all sizes.

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Good Watch: Omni-Directional Ball Bike

A fun and creative project building a motorcycle with balls instead of wheels.

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